You will find here a few
projects we have done in the past.
(Other case studies available upon request by sector)
| PR |
|
| Project |
Event
PR and
logistics |
| Mandate |
Increase
media and analyst
coverage of the client at a major European trade show while managing
on-site logistics on behalf of the Marketing team |
| Market |
EMEA
(Analyst and Media) |
| Result |
Organized
a
strong agenda
for executive meetings with key Editors of the international press and
analysts that generated great coverage in Europe and Middle Eastern
publications (namely France, Germany and UK and UAE) |
|
|
|
| BRANDING AND ONLINE MARKETING | |
| Project |
Marketing
Support |
| Mandate |
PR, speaker
placements,
content management, redefinition of web site |
| Market |
EMEA
(Operators) |
| Result |
Improved
equity by
positioning Company CEO as a speaker in high visibility conferences in
markets where they never had presence before. Launched an
improved web site -- content and design were fully optimized for
search engines with an integrated lead generation application to track
and support sales activities. |
|
|
|
| Project |
Brand
development and
company positioning for a telecommunications integrator in the UK. |
| Mandate |
Develop new
logo and
support the development of a new web site (structure, flow and
content) |
| Market |
UK (Local
communities and
government) |
| Result |
Launched a
new brand and
greatly improved web content and design in line with the market |
|
|
|
| PRODUCT LAUNCH | |
| Project |
Marketing
Support |
| Mandate |
Develop and execute marketing communications strategy to support the worldwide launch of a new product. Develop product positioning and create core sales messaging to highlight product benefits and differentiate the product against competitive solutions. |
| Market |
North America, Latin America, Europe, Asia |
| Result |
Supported Product Management team in the development of the overall go-to-market strategy. Created short, medium and long term communications strategy to promote product across both internal sales channels (direct and partners) and key markets. Created print and on-line sales tools to highlight product benefits/differentiators. Created on-line lead generation programs to develop interest. Managed advertising/media activities as well as trade show activities to further promote product according to regional requirements. |
|
|
|
| EVENTS | |
| Project |
1st WiMAX World in Europe (2006) |
| Mandate |
Manage all marketing logistics (such as pre-show promotion, Media ponsorship, speaking panels) related to the launch of the 1st WiMAX World Europe |
| Market |
EMEA- North
America
(Manufacturer, Operators, Integrators, Analyst and Media) |
| Result |
Double the expected attendance and participation revenue |
|
|
|
| Project |
WiMAX World Europe & USA (2006-2008) |
| Mandate |
Media Sponsorships, Speaker Management and recruitment of C-Level speakers from key service providers and operators |
| Market |
EMEA and USA (Manufacturer, Operators, Integrators and Media) |
| Result |
Confirmed CTO and CEO speakers from key industry players giving the program more credibility and more valuable content and ensuring a strong visibility in international media with very low budget, maximizing the value of media trade agreements (over 100) |
|
|
|
| PART TIME MARKETING EXECUTIVE | |
| Project |
Director of Marketing and Communication (Part time) |
| Mandate |
Reposition the company in its established telecom market and build awareness in the mobile operator market. Evaluate the brand effectiveness, stimulate media and analyst coverage and develop a strategy to strongly improve PR in markets such as the Middle East, Africa and Asia. |
| Market |
Worldwide (Operators and Integrators, Analyst and Media) |
| Result |
Reworked and relaunched the company brand and positioning with a strong forward looking message. Increased brand recognition and secured new editorial coverage in markets where they never had any activities. Developed a partner marketing program and associated tools. |
|
|
|
| Project |
Director of Marketing for an analyst firm |
| Mandate |
Responsible for developing and executing a Marketing Communication strategy to reposition and promote the company's analyst and research services in a highly competitive market with a really limited budget |
| Market |
Worldwide (Manufacturer and operators) |
| Result |
Initiated regular direct communications with customers and market leaders. Adapted messaging that better reflected the value proposition. Established a new Media Division ensuring a new source of revenue. |
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Copyright © 2009 | REACH
Marketing International